Overview of Chennai Super Kings ( CSK )

In September 2014, the Chennai Super Kings’ parent business, India Cements, made the decision to demerge the IPL franchise to a wholly-owned subsidiary, CSKCL. Chennai Super Kings remained owned by India Cements after being converted from a division to a 100% subsidiary. In 2008, India Cements made a $91 million proposal for the Chennai franchise and the sum that needed to be paid in ten years. The company set a record date of October 9, 2015, with the intention of distributing CSKCL shares in the ratio of 1:1 to India Cements Ltd. Shareholders.

An Overview

• The Indian premier league’s (IPL) brand value is at $3.2 billion in 2023, from $1.8 billion in 2022, an increase of 80 percent.

• The league’s business value also saw an increase of 80 percent and is worth $15.4 billion in 2023. One of the main reasons for this increase is the media rights deal with JioCinema and Disney Star, which is 3x the price of the five-year deal between Disney Star and the Board of Control for Cricket in India (BCCI) in 2017.

• As per the report, the media rights are expected to further increase during the next cycle. So far, the media rights have grown at a CAGR of 18 percent, between 2008 and 2023.

• The IPL is expected to go global by the next cycle in 2027 on similar lines to EPL, which would further enhance the growth in its revenue from broadcasting rights.

• Chennai Super Kings (CSK) was the number one IPL franchisee in terms of brand valuation, with $212 million in 2023, witnessing a growth of 45.2 percent from $146 million last year.

• Reason? Without a doubt the team’s captain MS Dhoni’s cult fan following and five title wins. This has helped in creating a strong brand identity.

From Seasonal to Evergreen: CSK's Formula for Sustainable Business Growth

• Chennai Super Kings (CSK) is more than just an IPL team - it's a global cricket powerhouse

• Not content with dominating the Indian cricket scene, CSK has recently ventured into the South Africa T20 (SA20) league with its Johannesburg-based franchise named Joburg Super Kings

• The CEO of CSK, Mr. Kasi Viswanathan, has stated that the team plans to be the world's leading T20 franchise by 2030

• To reach this ambitious target, CSK is planning to invest a whopping Rs. 150-200 crores in building a High-Performance Centre at Navalur - a move that's sure to boost the team's training and development capabilities to new heights

IPL Media Rights Auction

·On June 15, 2022, the Indian Premier League (IPL) achieved a significant milestone when the BCCI sold the media rights for the 2023–2027 season for Rs 48,075 Cr. TV rights brought in Rs 22,575 Cr, while internet rights brought in Rs 21,500 Cr for 410 matches. Read more about how IPL 2023 Ad Revenue Crossed. Rs 10,000 Cr!

·TV Rights for the Indian subcontinent have been sold to The Walt Disney Company India owned Star, while the digital rights have been bagged by Viacom18. The league signed a major title deal with TATA for Rs, 670 Cr.

·The Five Year revenue just from IPL Media Rights stands at upwards of Rs 2400 Cr for Chennai Super Kings (CSK) from FY 2023 onwards.

·IPL Media Rights for the period 2018-22: Star Sports had picked up the composite rights for Rs 16,347 Cr. By virtue of these rights, the revenue share of franchises over the next 5-year period was 50% of the above amount after deducting the production expenses incurred during the season.

·The league also signed a major title deal with VIVO for Rs, 2199 crore for the same period. ( 2018-2022). A combination of sponsorship and media rights ensures, the franchise will receive over Rs 1000 crore in the form of central revenue over the next five years from the BCCI-IPL. However, the Franchisees have to share 20% of the income with BCCI.

CSK Sponsors

CSK recently entered into an agreement with Gulf carrier Etihad Airways to become its official sponsor in 2024. CSK has a lot of brands under its belt like – The Muthoot Group, India Cements, Jio, Dream 11 etc.